OUR BIGGEST HUMAN LIMITATION IS WHAT WE THINK IS NORMAL

The Cost of Cultural Ignorance is the value lost when we assume that the behaviours, expectations and ways of working that are normal to us will work equally well everywhere. 

A strategy that works in one market fails in another.

A negotiation stalls because we didn't understand where influence sits.

An initiative doesn't scale globally because it doesn't get buy-in.

A great innovation fails because the local context was not understood.

Justin's research estimates that up to $2Tn is lost by businesses every year through cultural intelligence gaps, and for most organisations, even moderate shifts in cultural intelligence and behaviours can unlock significant margin expansion. 

BEYOND Ignorance is an offering that helps businesses grow by improving the cultural intelligence of the organisation and its people.

Run by Justin Sargent in a variety of different formats including keynote presentation, workshop and leadership round table, Justin draws on compelling personal and business examples from his 30+ years corporate career working in senior roles for multi-nationals around the world.

Leveraging his proprietary BEYOND framework, Justin’s uniqueness lies in the fact that he shapes his cultural intelligence lessons and inspiration around the real business moments that matter, as that is where the growth truly happens for organisations.